Resume

Waukesha County Technical College- Social & Digital Media Specialist; Waukesha, WI              

September 2024 - Current

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• Manages all primary Waukesha County Technical College social media accounts

• Develops and implements organic social media strategy and content calendar that aligns with brand strategy, guidelines and goals.

• Utilizes short-form video to enhance brand presence through TikTok, Instagram Reels and Stories, video testimonials, etc.

• Integrates social media advertising campaigns and content strategy into other digital advertising initiatives, enrollment campaigns, email campaigns, etc. for maximum reach and performance.

• Monitors, tracks and reports upon appropriate metrics and makes recommendations to improve performance on social media accounts.

• Supports additional writing and design initiatives which include storytelling, talking points, website copy, newsletters, articles, etc.

 

Wisconsin Dental Association- Digital Communications Intern; West Allis, WI              

September 2023 - September 2024

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• Develop written and visual content for WDA social media channels

• Rebranded social media style

• Created and use brand kits for social media channels

• Research hashtags and keywords for campaign optimization

• Create and edit videos for WDA social media and other communications purposes

• Assist staff in monitoring and developing content for WDA communications

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Gyro Palace - Social Media Manager; Milwaukee, WI                               

November 2022 - June 2024

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• Produce social media content for Instagram posts, reels and stories

• Use online graphic design tools to edit content for posts

• Design visually appealing media for restaurant advertisement

• Interact and reply to comments to maintain customer satisfaction

 

EHP Labs – Brand Ambassador                                     

September 2022 - Current

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• Promote workout supplements on various social media platforms

• Continuously adjust content to stay up to date with current trends

• Produce multiple sources of media content to promote brand

• Work with brand manager to create social media posting schedules

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Fit By Zoe – Content Creator                                                  

September 2020 - Current

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• Manage social media platforms such as Instagram, TikTok and Pinterest

• Generate fitness and nutrition content daily

• Edit content through Capcut before posting to social media

• Use current trends to increase engagement with followers

• Compensated for collaborations with various companies