Resume

Waukesha County Technical College- Social & Digital Media Specialist; Waukesha, WI              

September 2024 - Current

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• Manages all primary Waukesha County Technical College social media accounts

• Develops and implements organic social media strategy and content calendar that aligns with brand strategy, guidelines and goals.

• Utilizes short-form video to enhance brand presence through TikTok, Instagram Reels and Stories, video testimonials, etc.

• Integrates social media advertising campaigns and content strategy into other digital advertising initiatives, enrollment campaigns, email campaigns, etc. for maximum reach and performance.

• Monitors, tracks and reports upon appropriate metrics and makes recommendations to improve performance on social media accounts.

• Supports additional writing and design initiatives which include storytelling, talking points, website copy, newsletters, articles, etc.

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Personal / Freelance Social Media Manager & Content Creator

2020 – Present

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• Increases personal and client engagement through data‑driven content strategies focused on lifestyle, fitness, beauty, and wellness.

• Manages and grows social media platforms by creating trend‑aligned, audience‑focused content tailored for TikTok, Instagram, and Pinterest.

• Delivers polished, high‑quality short‑form videos using CapCut, contributing to improved retention and visibility.

• Applies analytic insights to increase reach and optimize posting schedules, trend usage, and content types.

• Collaborates with brands for sponsored content, supporting increased brand awareness and audience trust.

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Tik Tok & Instagram: @fitby.zoe

Tik Tok: @lifeeeewithz

 

Wisconsin Dental Association- Digital Communications Intern; West Allis, WI              

September 2023 - September 2024

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• Produced social media content that supported increased visibility and improved engagement across WDA channels.

• Conducted hashtag and keyword research that contributed to stronger organic reach and campaign relevance.

• Filmed and edited videos that were used across email, social, and web, enhancing the association’s digital storytelling.

• Supported content planning processes, helping maintain consistent posting and improved message clarity.

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